Opus Plastics

UI Design
UX Research
Branding

A new brand and business direction for a company specialising in plastic injection moulding and extrusion based in the South West of the UK.

Website preview on mobile.
op-ipad-black-1@2x

Brief

My role was to help better represent the company as a “one-stop shop” capable of delivering a wide range of services. What makes Opus unique in their field is the ability to offer customers the ability to take an idea for a product, and see it designed and manufactured ready for launch.

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op-assembly-work@2x
op-tool-insert@2x
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Aiming to better qualify the audience

My role was to help better represent the company as a “one-stop shop” capable of delivering a wide range of services. What makes Opus unique in their field is the ability to offer customers the ability to take an idea for a product, and see it designed and manufactured ready for launch.

business-card-back@2x
business-card-front@2x
machine-logo-1

The Closing Logo

The idea for the logo animation came from seeing the injection moulding machines in action, with their pneumatic closing action. A machine can cycle like this 1000s of times per shift, and this made the movement hard to ignore.

opus-logo-animation_1

Project Conclusion

Although in the end we didn’t go along with this design, I worked with Justin on a compromise that retained the UX research we’d already done.

This helped the company to reduce the small-scale customer enquiries, and resulted in more suitable long-term prospects that were more likely to convert.

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